Restoring a sense of childlike wonder to people's lives.

invig

Restoring a sense of childlike wonder to people's lives.

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iPhone / iPad multitasking

We don’t give the idea of single-tasking enough credit.

When I develop an iPad or iPhone application I get to control the entire experience the users having. The whole thing! There aren’t any other windows demanding attention, there aren’t interruptions (aside from alerts, which is why I think apple was reluctant to offer them to developers), the only App I have to worry about noise from is the iPod app and I can turn that off, there aren’t system controls distracting the user, at the user level my application is the device!

What’s not there gives the designer / developer incredible power to define an experience. 

Apr 7 2010
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